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2. Can You Really Sell Your Writing Output On Radio?
November 25, 2004
Hi

As you will have observed, the Writing for Profit Newsletter has changed its name to ‘Secrets to Churning Out Bestsellers’ to coincide with the launch of my dynamic new creative writing course. So confident am I in its power to assist you in creating your own bestselling hard copy books that you can keep it for a lifetime and still request a refund if you are anything less than 100 percent satisfied with the content.

And now for what’s been happening in my own writing career of late…

Contents:
1. Change of Name for Newsletter
2. Can You Really Sell Your Writing Output On Radio?
3. Writer’s Friend Software
4. How You Can Milk Incremental Income Streams As An Author
5. Inspiring Quotations

CAN YOU REALLY SELL YOUR WRITING OUTPUT ON RADIO?

I have never given the matter much thought in the past but after an experience I enjoyed recently, I am now rather of the opinion that you can.

It happened this way…

Marking the official launch of my latest book ‘Your Retirement Masterplan’ – (How To Books ISBN 1857039874) I participated in eleven 10/15 minute live interviews on local radio over a period of just five days. These promotional interviews were arranged by my publisher’s media consultancy and I didn’t require to visit a single studio to take part; they were all conducted over the telephone, sitting at my desk at home.

Towards the end of the first interview I was conscious of the fact that I had yet to plug the distribution channels for my book. The presenter beat me to it: ‘In five seconds, where can listeners buy your book?’ Before I could reply he added, ‘Can they order it online?’

‘Yes,’ I said, ‘at Amazon.co.uk’

In the ten subsequent interviews I made a point of ending my spiel with the publisher’s name together with availability at bookstores but I always finished with, ‘…and online at Amazon.co.uk.’

Now here’s the interesting part: after the first five sessions I checked out the Amazon.co.uk website to discover that this newly published title had jumped 35 places in the bestseller list for its genre; I checked again after the final interview and it had jumped again but this time by 329 places. In effect, in just a few days it had leapt from position 558 to 194 out of 3123 competing titles.

More than mere coincidence methinks…together with the fact that books don’t climb the bestseller lists on Amazon unless they are selling in quantity.

So what if you self-publish your output and you don’t have a publicist to arrange radio interviews? Does that mean you are excluded?

No way; I have self-published several books in the past and managed my own promotion.

Here is what you do…

1. Wherever you live in the world you’ll find that the majority of local radio stations are banded together into a single group for cost-effectiveness;
2. Identify the controlling group;
3. Visit the corporate website containing links to all subsidiaries;
4. Pick out those stations within a 500/1000 mile orbit;
5. Visit each local station website individually;
6. Scan the daily programming schedules;
7. Highlight those shows that might identify with the topic of your book;
8. Note the presenter’s name;
9. Email him/her with a well-couched request for a live interview;
10. Follow that up with an identical snail mail request;
11. Follow that up with a telephone call (you’ll get to speak to someone in authority);
12. Go for it…it’s free!

Postscript: Those eleven live interviews did more than sell books on radio – they resulted in several direct invitations to repeat my pitch on local television.

WRITER’S FRIEND SOFTWARE

I discovered very early in my career that it does no good trying to impress readers with huge, barely pronounceable words. They won't go fetch a dictionary to decipher the text. They just won't read it. When that happens you fail in your basic function - getting read. And if you fail to get read, then whatever dreams, hopes, aspirations and goals you had intended to achieve... well…

Here’s a useful piece of software to put you on the right track, right away. http://1st-creative-writing-course.com/products/WritersFriend/index.html

MILKING INCREMENTAL INCOME STREAMS AS AN AUTHOR

As your book(s) become available online and offline your reputation as an expert in your particular subject will flourish. This brings with it additional opportunities for attracting incremental income; opportunities such as…

1. Public speaking engagements;
2. Book reviewing;
3. Magazine article contributions;
4. Foreign translations of your work;
5. Book club sales;
6. Public Lending Right (PLR); you get paid every time some borrows your book from a public lending library;
7. Fees under licence (when another publisher reproduces your work);
8. Broadcasting rights;
9. Audio tape and disc rights.

The fees you earn are incremental to your book royalties and they soon mount up over a period of time. My new creative writing course ‘Secrets to Churning Out Bestsellers’ contains several chapters on how to milk these additional income streams.

You will come across other creative writing courses available online that charge up to $500 more than this one. They promise to teach you how to write bestsellers but they don't tell you who the authors are, what they've written, whether they've been published at all - let alone produced even a single bestseller!

Don't be fooled into parting with an outrageous amount of cash unless you can check out complete credentials such as I have posted at this website... http://www.1st-creative-writing-course.com

Whether you purchase my course or not, I'll still go on churning out bestsellers, and so too could you if you only knew how...

INSPIRING QUOTATIONS

"”The greatest weapon against stress is our ability to choose one thought over another." William James

"What is important is not what happens to us, but how we respond to what happens to us." Jean-Paul Sartre

"One of the greatest discoveries a man makes, one of his great surprises, is to find he can do what he was afraid he couldn't do." Henry Ford

"You don't have to be a fantastic hero to do certain things; to compete. You can be just an ordinary person, sufficiently motivated to reach challenging goals. The intense effort, the giving of everything you've got, is a very pleasant bonus." Sir Edmund Hillary

"Not the maker of plans and promises, but rather the one who offers faithful service in small matters. This is the person who is most likely to achieve what is good and lasting." Johann Wolfgang Von Goethe

"One way to keep momentum going is to have constantly greater goals." Michael Korda

Jim Green is a bestselling author with an ever-growing string of niche non-fiction titles to his credit. ‘Secrets to Churning Out Bestsellers’ is his latest dynamic creative writing course and is available for immediate download at both http://www.1st-creative-writing-course.com and http://www.writing-for-profit.com

Click Here to Go Straight to 'Secrets to Churning Out Bestsellers'

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